Multiplatform animation franchise Marvel Rising focuses on modern themes like inclusivity, diversity and strong female characters.
Slip into your spandex and grab your closest cape because Marvel is launching a new multiplatform animation franchise that lets fans see themselves as heroes. In a modern approach to character development, all-new Marvel Rising focuses on inclusivity by featuring multi-ethnic faces and strong female leads.
Marvel’s program kicks off this year with six digital shorts spotlighting Spider-Gwen as she fights crime under her new moniker, Ghost-Spider. A feature-length animated film entitled Marvel Rising: Secret Warriors will follow later in 2018. The film is executive produced by Joe Quesada, Dan Buckley, Cort Lane and Eric Radomski, while Stan Lee, Marsha Griffin and Sana Amanat serve as co-executive producers.
Marvel Rising: Secret Warriors will bring together a number of characters, with names like Ms. Marvel, Squirrel Girl, Quake, Patriot, America Chaves and Inferno joining forces to fight an unexpected threat. And the franchise will continue to develop these characters’ stories as it expands across a number of platforms.
“Some characters we’ve reimagined, and some are brand-new, but all have brought in new fans that have reinvigorated our audience,” says Sana Amanat, director of content and character development at Marvel. “I think they’re fantastic characters, apart from their gender or race or anything like that. They’re successful because they’ve got great stories, and they’ve brought in a much more diverse audience for us. Not just people from all different kinds of backgrounds, but also those who like different kinds of content. And ultimately, we think it’s incredibly important that we have really positive representations of minority and female characters.”
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Credit: Kidscreen